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Unleash Your Music Catalogue‘s Potential: Mastering Spotify’s Showcase


We’re thrilled to introduce you to Showcase, a game-changing tool that puts the power of music promotion right at your fingertips. As musicians, you know that reaching your audience with the right music at the right time is crucial, and Showcase is here to help you achieve just that.


What Is Showcase and How Does It Work?

Showcase is your ally in the journey of music promotion. It’s not just a tool; it’s your personal promoter. It allows you to share your music, whether it’s a brand-new release, a hidden gem from your catalog, or something in between. Think of it as your digital banner right at the top of Spotify’s Home, the hub where millions of music enthusiasts decide what to listen to. The best part? People who see your Showcase are six times more likely to stream your music.


But what sets Showcase apart is its flexibility. You can use it for multiple campaigns for the same release, tailoring each to different goals, markets, or listener segments.


It’s your canvas to engage your audience in unique ways:

• Building Hype: Get your fans excited for an upcoming release.

• New Music Splash: Make a big entrance with fresh tracks.

• Extended Promotion: Keep your latest music in the spotlight.

• Tour Excitement: Generate buzz for your upcoming shows.

• Celebrating Milestones: Mark anniversaries of your timeless releases.

• Ride the Trends: Capitalize on trending moments.

• Seasonal Vibes: Promote songs perfect for special occasions.

Spotlight Your Music at Any Time

One of the beautiful things about Showcase is its timing. You can promote your music whenever you want. Plus, you can add a headline to provide context to your music.


For example:

• Releasing Music Soon: Create pre-release excitement.

• New Music: Announce your latest tunes.

• Recently Released: Keep your latest music on the radar.

• On Tour: Build anticipation for your live shows.

• Release Anniversary: Celebrate milestones with fans.

• Buzz Building: Harness the power of trends.

• Seasonal Delights: Promote tracks fitting for special occasions.


You have the freedom to choose when and how you present your music.




Reaching Your Audience, Your Way

Showcase is your ticket to a global fanbase. It lets you reach listeners in over 30 markets. By default, your campaigns target those most likely to stream your music, including both your loyal listeners and newcomers.


But it goes deeper – you can choose to target specific segments based on real streaming behaviors:

• Active Audience: Engage your most dedicated fans from the past 28 days.

• Super Listeners: Connect with your most devoted fans.

• Moderate Listeners: Activate listeners with great potential.

• Light Listeners: Re-engage those who’ve streamed occasionally.


Understanding Showcase’s Impact

Showcase isn’t just about immediate results; it’s about long-term impact. You’ll receive detailed reporting 24 hours after your campaign starts, providing insights into engagement, audience growth, and more. Showcase measures your success by tracking metrics like amplified listeners, reactivated listeners, and new active listeners.

Moreover, it helps you understand how listeners intend to stream your music in the long run, highlighting metrics like saves, playlist adds, and intent rate.



Budgeting Made Easy

Budgets for Showcase campaigns start at $100. Showcase operates on a cost-per-click (CPC) basis, ensuring your budget is used efficiently. You only pay when people click on your Showcase. It’s a cost-effective way to maximize your marketing spend.

Running Your Showcase Campaign


To run a Showcase campaign, ensure you meet the eligibility criteria: at least 1,000 streams over the past 28 days in one of the target markets, and your billing country must be set to the U.S.

Follow these simple steps:

1. Log in to your dashboard.

2. Access the Showcase tab.

3. Select your eligible release.

4. Set up your campaign, and you’re ready to roll!



In the coming weeks, Spotify will expand access to Showcase for artists worldwide, allowing you to tailor your strategy and give your music its well-deserved moment on Home.


Showcase isn’t just a tool; it’s a personal assistant for your music journey. It’s about you, your audience, and your music’s moment to shine. So, stay tuned for more updates on how Showcase can elevate your music and your career.

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